ANA BELTRAN
BRAND IDENTITY & CREATIVE DIRECTION
Making brands
feel real.
I'm Ana, a brand designer and creative strategist behind Asena Media. I help small businesses turn ideas into cohesive brands through identity design, web design, and visual storytelling.
​
Every project starts with the concept and ends only when the brand feels alive, cohesive, intentional, and built to last.
Selected Work
Projects.
BRAND IDENTITY & WEB DESIGN
Euphoria Spa
The Challenge​
Euphoria spa needed its first professional brand identity and website to begin accepting bookings online and establish a credible presence in the beauty industry.
​
Brand Direction
The visual identity was designed to communicate refinement, trust and calm luxury. A neutral palette with warm gold tones was chosen to reflect the spa's elevated service experience.
​​
Services
Brand identity
5-page website
Booking Flow
Business Cards
Social Graphics
​
Result
Created the spa's first online presence and booking system.
BRAND IDENTITY & PACKAGING
Golden Paw House
Golden Paw House is a boutique dog treat and cafe concept designed to create a welcoming space for dog owners and their pets through thoughtful branding, packaging, and community-driven experiences.
​​​
​Services
Brand identity
Logo
Packaging
Business Cards
Social Graphics
Menu
​
Result
Created the launching brand for Golden Paw House
.png)
PHOTOJOURNALIST
Sports Media Coverage
Work as a photographer specializing in sports for The Arizona Daily Star and Daily Wildcat (2018-2022)
​